Five Steps Towards Transforming Your Brand’s Sustainability

                  Given the current global efforts to decrease carbon emissions and reduce waste. 

                 Now is a good time to look at your brands eco credantials and sustainabilty.                         

                  Unfortunately, the world is drowning in landfill sites.  In 2016, 15.7 million tonnes of waste were sent to landfill in the UK.

                 That’s just over 174 Wembley stadiums filled with rubbish.

                 Products people will love

Distributing promotional products is not only good for brand recognition but can also be environmentally friendly: make sure it is a product people will actually want to use and won’t end up as waste. Creating products that people love to be seen with and actually find practical and beneficial, will ensure that your brand logo is seen by more people as it will be used more often and for much longer - objects such as durable tote bags, functional face masks, handy pens and pencils, or mugs and water bottles are all perennial favourites.

            Use recyclable materials

One of the easiest ways to transform your brand’s sustainability is to switch from using virgin to biodegradable materials. As well as making products people will love, make sure these products are made of materials kind to the environment. 

Using biodegradable materials will also encourage more people to take home and use your products, as they know your product won’t have a negative impact on the environment. These could include bamboo or cardboard pens and pencils, or pencil cases made from recycled plastic bottles or tyres. 

http://www.ashropromotions.co.uk/products/environmental/tote-bags/165-35548/newchurch-recycled-tote

Be sure to print what the product is recycled from on the object itself, to make the merchandise more appealing, and make it stand out from the other 500 plastic pens and pencils people have at home. 

           Make it ethical 

By switching to fair trade and eco-friendly materials, you are making your brand much more attractive through improving the environment: for nature and for the workers that make these products- a win-win. A cotton t-shirt takes up to 3000 gallons of water to make, so why not switch to eco-cotton shirts? Workers in Vietnam and Cambodia earn just over the equivalent of £4 a day, so why not switch to fair trade companies that pay their workers a proper salary?

            Educate others on sustainability 

Engage others in the effort to create a more sustainable environment through manufacturing environmentally friendly products that people will use instead of the non-recyclable alternatives like plastic bottles and bags. Promote gifts of reusable water bottles and tote bags that people can use for years to come. This shows your brand supports sustainable habits and makes for superb brand awareness. 

            Support local manufacturers

Choosing to buy British is a powerful tag for environmentally conscious brands and helps to reduce impact and carbon emissions by avoiding airfreight.

This creates a cleaner environment and reduces your business’ carbon footprint, as well as supporting local manufacturers. 

               Make sustainability your new mission for 2021!